The Aerospace & Defense market is extremely technology-oriented, and its operations are highly digitized in nature. In the defense vertical, advancements in information technology combined with AI-based upgrades to existing weapons and surveillance & reconnaissance systems have led to increased reliance on enhanced cybersecurity solutions. The complexity of their digital systems and solutions, as well as the sensitive nature of their daily operations, make the aerospace & defense sector a viable target for cybercriminals.
Cybersecurity in the Aerospace & Defense SectorThe unprecedented evolution in technology has made the aerospace and defense industry more vulnerable to cyber-attacks. The attackers in this sector are usually a part of advanced persistent threat (APT) groups. Such groups are highly sophisticated and collect information to target the intellectual property of other nations in order to advance their own defense systems. These attackers also sell the information or the technological advancements in the global arms market as well and are therefore considered dangerous. Governments and public organizations are now investing more in cybersecurity software technology in aerospace and defense in order to improve their products & services. Preserving the autonomy of spaceflight and developing cutting-edge aviation technologies are two drivers for this increase in cybersecurity investment. Cybersecurity investments in the aerospace & defense market are therefore increasing rapidly as nations covertly target each other for geopolitical gain. The Asia Pacific region is a key market for cybersecurity solutions as many nations from this region—Japan, India, Saudi Arabia, South Korea, and the United Arab Emirates—are working towards modernizing their military and defense capabilities with new technologies. Challanges to Air and Defence SectorAs technology advances in the aerospace sector, it is critical to bolstering protection against cyberattacks. Any successful cyberattack in this segment could lead to the lives of millions of people being impacted negatively. With this in mind, many governments are investing in new technologies such as blockchain to strengthen their security stance. Governments are also taking steps to thwart illegal access to their advanced weaponry and related information by incorporating blockchain technology into existing data systems. It is evident that the aerospace and defense industry heavily relies on the usage of huge chunks of data. Big Data analytics aids the aerospace industry by analyzing and advancing real-time mission-critical data. Data accuracy and reliability are essential for quick decision-making are critical and hence need to be incorporated efficiently into the defense applications. A major challenge in the aerospace & defense segment is its complex and highly distributed supply chain. The high interdependence between supply chain components leads to easy accessibility for multiple organizations, and any leak could weaken the entire supply chain. A single well-executed cyberattack could disrupt the entire system. Emerging Cyber ThreatsIn the aerospace and defense industry cyber-attacks such as WannaCry and NotPetya have been well known because of the vulnerabilities caused via software and airline platforms. Some of the common cyber threats currently include ransomware attacks, phishing attacks, insider threats, DDoS attacks, and Advanced Persistent Threats (APTs). These cyber-attacks steal critical information on budget, equipment maintenance records, product designs, production processes, personally identifiable information, etc. The aircraft systems which are most vulnerable to cyber-attacks are:
TakeawayMost nations have realized the potential threats of compromised defense networks and are therefore rapidly transitioning from network edge defense to data defense. For instance, The US Air Force is aggressively incorporating the Zero Trust Approach (ZTA) to protect its data and improve mission agility and mobility. The ZTA is based on open-source container-orchestration systems such as Kubernetes to improve cybersecurity across automated systems. The dependency on the Internet by the aerospace & defense sector has increased, and so has the frequency of sophisticated and organized cyberattacks. Therefore, these organizations should focus on advanced cloud computing solutions, operating systems, and virtual machine technologies aided by highly reliable and unbreachable software systems that mitigate cyberattacks from malicious elements. Read more on cybersecurity blogs
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Ecommerce is a platforms that facilitates commercial buying and selling over the internet, it has been an attractive market for the last few years. In 2019, Ecommerce was responsible for sales of worth USD 6.2billionand is expected to grow at a CAGR of 16.3% till 2027. The Ecommerce sector is becoming extremely competitive. Hence, Ecommerce trends must be constantly monitored to stay ahead in the competition. With the best Ecommerce platforms trends, any business can boost its online sales, increase consumer awareness, and gain customer loyalty.
Following are the latest Ecommerce trends that one must know to be up to date and perform better in online business Online sales volume is only expected to increase The online shopping has witnessed a surge in past years, and is expected to grow gradually. Shopping has become one of the most popular online activities with the increasing options provided by the existing brands and startups. Online retailers are focusing to gain the trust of users and provide them a user-friendly experience. Artificial Intelligence unlocking shoppers’ preferences Artificial intelligence & machine learning make it possible for customers to have a personalized experience. AI helps in collecting the data from customer ends and also understand their requirements better. It focuses on what customers like and automatically sends personalized offers, which is an effective method to increase the chances of purchase. Presently, this trend is much easily implemented in online shopping than offline shopping. Post-COVID-19 scenario The COVID-19 had one of the biggest impacts on Ecommerce platforms, authoritative bodies of various countries posed strict lockdowns forcing offline stores to shut down. This led more and more people to opt for online shopping, not just during the pandemic but post-COVID-19 as well. Users have become so comfortable with the convenient online shopping offers such as contactless payments. According to market analysis, the Ecommerce industry is expected to be one of the biggest beneficiaries of the COVID-19 pandemic, the current penetration rate of 15% is expected to increase to 25% by 2025. Youth driven platform Post-COVID-19, more than 54% of consumers are expected to spend more money on online shopping than before, and this shift to online shopping is expected across consumers of all ages but it is mostly the younger generation responsible for this trend. According to the survey, 67% of young consumers between the age group of 18 to 34 years are expected to spend more post the pandemic. Social Media Platforms play an important role With the rise in usage of Ecommerce platforms, there will be an increase in social shoppers. Social media is playing a vital role in the world of e-commerce, with the introduction of the ‘buy’ button on popular social media websites such as Facebook and Instagram. Social media has changed daily lives and the way it influences people is remarkable. Hence, retailers must focus on improving their position on social media as it is a great platform for brands to get discovered. Brands can also take the help of influencers to increase their visibility across platforms. Environmental Factors Currently, the consumer has become much more aware than ever and with the rise of green consumerism, brands must consider becoming more responsible. According to Global WebIndex 2020, almost four in ten digital consumers that poor environmental records that impact their purchasing decisions. As an Ecommerce platforms, one may try to adopt more sustainable and environmentally friendly practices. These practices include providing e-receipt, sourcing products from fair-trade organizations, and offering cruelty-free products. Chatbots to the rescue Chatbots interact more like in-store representatives. 24/7 availability of chatbots makes Ecommerce more convenient than ever, experts predict that 80% of business would be done using chatbots in near future. Currently, chatbots have drastically change the way people shop, in case of any delay or any payment-related issues, users can right away take the help of chatbots and reach a conclusion immediately. Augmented Reality enhancing the shopping experience Ecommerce is taking full advantage of AR to enhance the shopping experience and giving users more realistic ways to shop. As per secondary research, 35% of users that they will be shopping online more if they get to virtually try the product. AR not only grants user to see the project in 3D but also let users see how’d they look wearing it. Payment options Customers’ needs might differ from one payment method to other, and if they do not find a convenient way to make the payment, they also might cancel the purchase order. This scenario can be painful for retailers, and retailers are taking all measures to enhance their checkout process and avoid this. A whole chunk of online shoppers depends on their mobile phones to access Ecommerce platforms to increase the conversion rate retailers must come up with new ideas, such as saving payment information is one such method. It saves a lot of time for customers for future purchases. Top 5 Features Of Zoey B2B eCommerce Platforms Which Makes It A Better Choice For Startup Businesses1/17/2022 Ecommerce has been increasing progressively in attractiveness for the last few years. Online sales grew up nearly 10% in 2020 across the world and are foreseen to only grow in the future. For all the businesses that sell products and/or services, an ecommerce platforms is important to capitalize on this outstanding online sales growth. While businesses could always hire a web developer to get their business started, those expenses can hinder their ability to grow quickly. Opting for an already-developed ecommerce platforms saves a lot of time as well as money. Below mentioned are the factors to be considered while choosing an best ecommerce platforms:
Things Startups Should Know Before Choosing an Ecommerce Software Pricing and Payment The primary thing to be considered when choosing an ecommerce platforms is the price. Whether it is a small business just starting up or an established brick and mortar company moving online, they need to know precisely what they will be paying. Almost all platforms have a monthly payment. Based on the kind of platform, the expenses may vary. Integrations Another important factor to be considered while searching for ecommerce platforms is their integrations and plugins. Maximum number of platforms, such as Shopify, will have sufficient amount of tools for the business. Business needs will be a decisive factor when determining the plugins that will work the best for you. When looking at dissimilar platforms, businesses should think of what tools they need or already use for their business. SEO Friendliness Ecommerce platforms are not excused from working on their SEO betterment. In fact, it can be extremely helpful to have the store rank better in search results. Businesses want their customers to find them when they are searching for products like theirs. Mobile Friendliness More than half of the searches are done from mobile devices. Every so often, those searches remain on to a buyer from a mobile device. This means it is significant to look for platforms that enable customers to effortlessly access their website as well as make a purchase on their mobile device. Customer Service An important feature of any business is its customer service. As the experience delivered by traditional brick-and-mortar companies is based on a physical store, they normally have more control over how effortlessly their business runs. Ecommerce is an entirely different sport; software outages and server stoppages are regular and out of control, which will stop any of the customers from retrieving their business. Chances are that at one point, the servers will crash at the worst likely moment. This can affect both the business revenue as well as the brand image. Security No customer wants to enter their credit card info on a vague website, which is why security is becoming one of the main concerns amongst consumers. While most software today offer robust security as standard, businesses should always check to make sure their platform supports HTTPS/SSL for a safe and secure checkout for their customers. Scalability All business proprietors hope their business will develop in the future, but they may not know to what degree. However, it is significant to look for a platform that will scale along with their business. Technical Support For fresh ecommerce businesses, technical support for their selected platform has huge value for their business. Some platforms merely offer support during business hours in their time zone, and some other platforms offer 24/7 support. Themes The theme describes the design of an online store. A huge number of best ecommerce software offer a diversity of themes to pick from. Some themes are free of charge with the subscription, while others are premium and need an additional charge to use. These premium themes will often set your website apart, making it a unique shopping experience for your customers. If the ecommerce software only offers a few free themes, customers could find themselves with a case of déjà vu. Payment Options While several of the bigger shopping cart platforms provide a diversity of payment options, others may only offer a narrow selection. For example, not all platforms provide digital wallet solutions such as PayPal, Amazon Pay, Apple Pay, or Google Pay. These might be choices that businesses are not eager to sacrifice. Digital wallets are one of the quickest and simplest ways to pay for goods online, as needing the customers to get up to go find their credit card may cost a sale. Simplifying impulse acquisitions is one of the advantages of online sales. If a business sells globally, it may also need to offer payment choices for international purchases as well. |
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